Subnation Media is a tech-enabled enterprise that creates, owns, operates, and invests in intellectual property (IP) and technologies in collaboration with top brands.
NASCAR
With thought leadership and the development of a comprehensive strategy, we have been able to help NASCAR pave the way into the world of Web3—capturing a new audience via technology and entertainment while staying connected to existing loyal fans that have a generational passion for the brand.
Bud Light
Our partnership with Bud Light brought about a first-of-its-kind Web3-Enabled Pick 'Em Game for the 2022 football season, bringing the NFL's passionate fans into a survivor style game (with amazing prizes), many of whom never had any interaction with this sort of experience before.
We design, develop, and invest in creative IP and innovative technologies fueling game worlds and disrupting traditional media, entertainment, retail, hospitality, and financial industries. Recognized as global leaders across multiple industries, Subnation collaborates with creators, storytellers, technologists, and entrepreneurs to provide market insights and business solutions that transform and accelerate their growth while (re-)defining our Owned & Operated platforms, partner projects, and strategic investments.
Through the expertise of a seasoned team, Subnation's trusted and authentic position in the marketplace addresses the insatiable needs of global brands and the digital-native community.
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Alienware
The Mythical Journey
SameYou
The task was to write, produce, and direct a charity NFT auction event in support of Emilia Clarke’s brain injury recovery organization SameYou. We created a cohesive show that raised awareness about the cause through emotional storytelling and filmmaking—and heightened the drama around the NFT itself, leading to higher bids.
Mythical Games
Subnation led the brand marketing, GTM strategy, editorial, social media, community, content creation, influencer marketing and media planning along with Mythical Games for their card-based arcade-style NFL mobile football game. Drawing on both the NFL and Mythical Games fanbases, we enabled and created a holistic ecosystem of original and user generated content to engage, reward, and communicate with the community.