BUD LIGHT

Implementing Web3's numerous capabilities, we were able to evolve the classic NFL Pick 'Em Game for the 2022 Football season. Partnering with Bud Light, fans got access to NFT powered digital rewards, along with physical goods, and a grand prize of two tickets to the Super Bowl.  The first of its kind to be Web3-Enabled, this game brought the NFL's passionate fans into the metaverse, many of whom had never had any contact with Web3, setting the stage for a new era of sports fandom that gives users greater ownership and connection with the teams they love. 

Subnation built the full game mechanics, web3 architecture, secondary marketplace, and all of the ecosystem glue code. Our continued work with Bud Light and the NFL will reach even further, bringing more fans into this future for the 2023 season.