Extremely limited-edition Xbox inspired by Nike Air Jordans drops at NBA All-Star weekend
Nike has proven time and time again that while it is interested in esports (as indicated by their sponsorship of League of Legends teams like T1), it is also investing in video game culture in general. The latest proof comes in the form of an extremely limited edition Xbox that was revealed during the NBA All-Star Game back in February. In a tweet on February 13, the Xbox opened up a competition to win the console, saying “RT for a chance to win a Limited Edition Jordan Brand Custom Xbox One X console.” They also included a picture of the sleek looking gaming hardware.
Designers apparently took inspiration from the Chicago Bulls’ signature color (which is unsurprising given the All-Star game took place in Chicago), as they opted for a fiery red hue that envelopes the top portion of the console. In fact, the red color features a leather-like texture, which is no doubt meant to reference the iconic shoes’ leather uppers. The distinctive Air Jordan “jump man” logo is emblazoned on top, and also on the right handle of each of two matching controllers. The console apparently comes in a stylish box which also includes a pair of Air Jordan III Retro U sneakers that closely match the console.
Unfortunately, it doesn’t appear that this particular collaboration will be available for sale, and seems to be only obtainable by winning it via Twitter retweet.
Fortunately for fans this is not the first time the designer apparel giant has collaborated with Microsoft. Back in 2018 the two put their creative forces together to create Xbox-branded Air Jordan 1s. The sneakers, which boasted the Xbox’s particular shade of green all throughout the uppers and sole, also included the Xbox logo inside. Even before that, the two companies created three consoles that were based around the Air Jordan 3 in 2017. The three versions featured different takes on a black and white color palette, though all included the “jumpman” logo in a bright orange. 2017 also saw the creation of a custom Xbox One S based off of a pair of Atmos x Air Max 1 “Elephants.” That distinctive console, which utilized a stark teal, black and white pattern, was only meant for a giveaway at Laced Up sneaker con in Germany.
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