It looks like French esports organization Team Vitality, which fields teams for League of Legends and Counter-Strike: GO among other gaming franchises, is getting some new designer swag courtesy of Adidas. The new shoe, which is based on the popular AM4 model trainer, is called the VIT.01, and features a unique black, yellow, gray and white geometric color scheme on the knit uppers. It has already proven to be extremely popular, as Team Vitality took to Twitter on Friday to announce that it was already sold out via their exclusive online shop:
Aaand it's gone..
Less than a week after the VIT.01 launch, we're out of stock on the online shop
Congratulations to all the lucky owners of this limited edition, you made the right choice #VforVictory #HereToCreate
Of course while it was sold out via the team’s store, it will almost certainly pop up at resellers soon.
While this is one of Adidas’s first forays into the world of esports, competitor Nike has been churning out unique products in the space for quite some time. The Swoosh’s latest major collaboration was announced back on September 8th, when the company revealed that it signed a deal to produce jerseys for all teams competing in the next League of Legends Pro League season in China. While Nike obviously already makes competitive outfits for major sports leagues like the NFL, it’s clear that the longtime athletic attire maker sees esports as a new area of opportunity.
Nike has a history of looking to video gaming culture as inspiration for product development. Back in 2006 the company released a super limited edition Playstation-branded pair of Air Force 1s, and recently reinvigorated that model with a redesigned shoe released back in 2018. That pair of kicks featured attractive electric blue swooshes and Playstation controller-themed patterns on the soles. Perhaps to ensure all consumers were happy, the company also released Xbox-branded Air Jordans in 2018, which boasted the original console’s bright green color and an Xbox logo on the insole. The outsole even glowed in the dark.
In July, Nike went in a slightly different direction with a special edition of its Air Max 97, which clearly used Nintendo’s famous N64 system as inspiration. Though since it opted not to partner officially with the gaming company, design elements of the shoe had to be more subtle. The design seemed to draw influence from the multicolored N64 logo, and also included Nintendo-style “AIR MAX” logos on each heel. “Power” and “Reset” also appeared on the shoe’s tongue.