Subnation is a full service marketing and media platform focused on the culture of gaming and lifestyle of esports. The Company works with brands, publishers, organizations, creators and artists to develop and execute unique activations and experiences, produce original content, create custom merchandise collaborations and deliver strategic esports advisory services. Subnation provides its clients with a clear and measurable path to accessing this highly desirable audience.


Original Content

Subnation develops and produces original programming including unscripted digital series, influencer based shorts, branded livestreams, animated stories, distributing them across digital and traditional media platforms.


Live Experience

In partnership with leading esports organizers, game publishers, industry associations, and major cultural events, Subnation develops and produces immersive lifestyle experiences that fuse music, cos-play, fashion, live competition, art and technology. From concept through design, production, programming and management, these branded gaming environments showcase innovative products and world class talent.


Lifestyle Products

Subnation collaborates with designers, artists and brands to create authentic lifestyle products that range from limited edition releases geared to the hardcore gamer to customized sneakers and apparel. Product design is based on cultural trends and the added perspective of our partners, influencers, gamers and esports teams.


Advisory Services

The Subnation team connects brands, organizations and municipalities to the highly desired gaming audience through partnerships with game publishers, tournament organizers, teams and top talent. Our advisory services include strategy and positioning, creative development, partnership management, brand activation, digital marketing, content production, and program measurement.